01193cam a2200193 4500 133364611 TxAuBib 20130408120000.0 021220s2004||||||||||||||||||||||||eng|u 9780791459164 pbk : alk. paper 0791459160 pbk : alk. paper TxAuBib The Power of Reinforcement / Stephen Ray Flora. Albany : State University of New York Press, 2004. xvii, 269 p. ; 24 cm. According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as "overly simplistic. "This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is "rat psychology," the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness. Includes bibliographical references (p. 225-244) and indexes. 20130408.